“Campaigns have had to get creative as the novelty fades. ‘When the stay-at-home orders started, campaigns immediately started doing virtual events–a Zoom fundraiser, a field-organizer hangout,’ says Brian Krebs, who works at a Democratic digital-campaign firm called Rising Tide Interactive. ‘But the bar is rising now that a lot of people are Zoomed out. You’ve got to have a special guest or some kind of hook. People aren’t going to show up if it’s just 12 squares talking.'”
Read the full story in Time Magazine.