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List Building

Maximizing the effectiveness of digital media technology requires reaching your potential supporters everywhere they reside online. We’ll help you develop long-term relationships with your supporters by directing them to webpages that invite users to submit email addresses so we can continue communicating via email long after we exhaust the paid media budget.

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Email Marketing

Your email list is the single most efficient way to communicate with supporters and raise money through low-dollar donations. A successful email program can’t be one-size-fits-all; in order to build a long-term relationship with your audience and maximize fundraising, you need customized messages and time-proven tactics along with a savvy sense of timing.

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GOTV

Turning out voters is key to winning elections - but you need to be sure you’re turning out the right voters. That’s where we come in - we can reach your voters with the precision of direct mail and the richness of television advertising.

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Persuasion

Our approach to voter persuasion begins with the premise that every race is different – and that your campaign needs a customized media plan instead of a one-size-fits-all solution. Rising Tide Interactive has pioneered the use of voter-file targeting to communicate with the voters who will decide elections - we reach your voters with the precision of direct mail, and the richness of television advertising.

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Creative

You’ve only got a couple seconds to grab your audience’s attention online, and compelling creative can be the difference between a scroll and a click. Our creative team produces engaging videos and graphics that draw your supporters in and drive them to take action. We’re not just decorating your message – we’re visually communicating it in a deliberate way. Once we develop creative, we’ll see what works best for you and your audience and optimize design from there.

Grassroots Advocacy

Winning campaigns and successful organizations need to tap into the power of online advocacy to move decision makers toward their cause. Rising Tide Interactive does this both through grassroots and grasstops advocacy. We directly target the decision makers through microtargeted digital advertising while simultaneously building a grassroots army of the constituencies surrounding them to build political pressure.

Social Media

Social media is an extremely powerful tool that can get your message out fast. Seven in ten people use social media to connect with friends, family, and the causes they care about. As brands compete for attention in your supporters’ feeds, you need to cut through the noise -- and we know how to do that. From launching new initiatives to refining or expanding your current program, we’ve done it all. RTI will guide you through every step of the process, including targeting your audience, expanding your reach, and ultimately accomplishing your organization’s specific goals through social media platforms.

Influencer Campaigns

We're experts on how to reach discrete audiences online -- including influencers. Whether it is key legislative staff members or a group of influential reporters, we'll develop a custom media plan that gets your message in front of the people that matter most. From geo-fencing and homepage takeovers to social and search, we'll implement tried-and-true tactics that move the targeted audience.