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We asked 600 persuadable, likely voters in swing states where they are watching, reading, and listening to content today. 

The big takeaway? In 2021, all voters are digital voters. The maturation of the digital space means that today even persuadable voters who are middle-aged and older consume digital media at rates on par with — and often in excess of — traditional media sources.

Discover where the voters who will decide the next election are consuming media today. 

When you’re done, contact us to learn how we can put these insights to work for you.


A special thank you to HIT Strategies for partnering with us on this project!

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