To help reelect Kansas’ sole Democrat in Congress, RTI delivered more than 13 million impressions across Kansas’ 3rd District. We communicated early and often to critical audiences — including cord-cutters, Black voters, and voters in five swing state house districts in Johnson County.
In the final stretch before Election Day, we dual-tracked positive and negative messaging, using powerful direct-to-camera footage featuring Congresswoman Davids and her constituents to bolster her bona fides as an independent champion and defining her opponent as unpopular former governor Sam Brownback’s right-hand woman. We also ran a multiphase mobilization effort to educate Democratic voters as they learned to cast their ballot amid a pandemic.
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