“The strategy also helps Biden avoid two areas that worry digital strategists: Ones where he comes across as inauthentic and those where he is drawn into the often unseemly arenas where Trump chooses to fight the election.

‘People always want to do a new, buzzy viral thing,’ said Cassie Doyle, a digital strategist at Rising Tide Interactive. ‘But at the end of the day, digital works best when you use it to complement a candidate’s strengths, not make it into something they are not.'”

Read the full story on CNN.