1. Lust for metrics
Noun: Overmastering desire or craving (usually followed by for)

One of the greatest things digital can offer is metrics: the numbers prove what’s working and what isn’t. So why shouldn’t we crave more and more metrics? Well, not all metrics are created equal. Vanity metrics make you feel good but don’t actually measure whether you are moving closer or further away from your goal. Sure, there are other metrics in the sea, but be thankful for the actionable ones you already have.

2. Be a glutton for applications and audiences
Noun: Greed or excessive indulgence

It happens to the best of us; you go online to look up one thing and a few clicks later you’ve been down the Internet k-hole for three hours. There’s a lot of Internet where you can be posting, advertising and messaging. Stick to what makes the most sense for your brand – if your target demo is 65+, leave the Snapchat to Sen. Rand Paul.

3. Greed for a big email list
Noun: Intense and selfish desire for more of something

More email addresses, more money, right? We’ve harped on this before but it’s not just the number of email addresses on the list, it’s the quality of those email addresses. Make sure you’re spending your hard earned money wisely; invest in an acquisition program that will net you donors.

4. Sloth (just generally)
Noun: Reluctance to work or make an effort; laziness

Time and tide (and the Internet) wait for no man. In this 24-hour news cycle world that we live in, your digital program is the quickest and most effective way to capture energy and convert it into money and activism. The only email that doesn’t raise money is the email that goes unsent and rapid response emails are more effective if they are sent – you know – rapidly.

5. Social media wrath
Noun: Extreme anger

Like an elephant, the Internet never forgets. Before you publish that snarky social media post (sub or otherwise) here’s a three-step verification system to consider:

  1. Read Tweet
  2. Google “celebrity deleted Tweets”
  3. Delete Tweet

6. Envy other’s work product
Verb: Desire to have a quality, possession, or other desirable attribute belonging to (someone else)

The digital community is innovating and improving every day – that’s why we here at Rising Tide love what we do. Go forward, test and improve upon the cool ideas you see online and in your inbox, but don’t copy them outright – that’s not cool.

7. Pride
Noun: The state of being especially proud of a particular quality or skill

We took a vote, #humblebrag is just bragging. That being said, I’ll just leave this link right here: http://www.risingtideinteractive.com/work/candidates/