In the insulated world of political tech, market forces are insignificant compared to the capricious political winds.

“You have these gigantic firms on the right… that do multiple functions, which on our side would be multiple firms,” said Eli Kaplan, co-founder of Rising Tide Interactive, a progressive ad agency. Kaplan sees this as a distinct benefit, and also “emblematic of the depth of talent on the left.”

Read the whole article at AdExchanger.