With Late Night with David Letterman off the air, we assume that the top-ten format is up for grabs, and because we care about your ~social media presence~ here are 10 things that should never be a part of your company’s Twitter program.
Typos/Grammatical errors
Making light of Memorial Day, Veterans Day, or any other somber, reflective holiday
Misusing modern slang See: YOLO
Obviously purchasing followers from a shady vendor We see you @00312AY120
Following and/or interacting with inappropriate accounts You know it when you see it
Long, ugly links — Bitly is your friend!
Feeding the trolls
Biting satire That Onion article will do just fine without your official endorsement
Random sports tweeting Hometown heroes/national teams or nothing
And finally…
Any T-Swift criticism Keep it to yourself, Buzz Killington
Thank you, happy Tweeting!
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