Ready for Hillary recognized the key to success in a modern presidential election is activating massive amounts of grassroots support. But they saw a potential challenge if Hillary wanted to do that: when she became Secretary of State, Hillary had to leave behind her entire political operation that had taken years to build.
Rising Tide partnered with Ready for Hillary to undertake an unprecedented mission: build an entire grassroots movement from the ground up. By combining the best online advertising with aggressive email fundraising strategies, the perfect formula was found to raise awareness, maximize ROI, and reach the most supporters.
- Three million+ supporters
- 2.2 million Facebook page Likes
- 1.5 million pledge signatures
- 120,000+ grassroots donors
Rising Tide’s approach has given us the power to find hundreds of thousands of Hillary’s best supporters and turn them into the grassroots donors and advocates who drive this movement.
Executive Director, Ready for Hillary
In a state like North Dakota, finding every Democratic vote matters. Then-candidate Heidi Heitkamp needed an online program that would identify and convert new donors to their email list, turn out reliable supporters on Election Day, and communicate the best poll-tested messaging to critical undecided voters down the stretch.
Rising Tide created an online advertising program that leveraged the urgency from being in the nation’s closest Senate race to turn out voters and activate donors. RTI reached more of Sen. Heitkamp’s supporters with targeting strategies that made use of the best voter file information. That meant as heavy outside spending drove up the cost of television time, the campaign was able to go online to reach more persuadable voters than their opponent during crunch time.
- Email List Growth
133% Return on Investment
- Direct-to-donate advertising
635% Return on Investment
- Voter file targeted GOTV ads
6.2 Million Impressions
- Pre-roll ads to persuadable voters
5.14 Million Impressions
Heidi Heitkamp won her U.S. Senate seat in North Dakota by fewer than 3,000 votes — and we couldn’t have done it without Rising Tide Interactive.
Their state of the art targeting enabled us to persuade critical swing voters we had trouble reaching through traditional media channels, increase turnout among core Democratic constituencies, and raise more money than we ever thought possible in a rural state.
Campaign Manager, Heidi for Senate