Rising Tide Interactive’s Sticka on Trump’s Grassroots Fundraising in The Hill

In light of the attention garnered by the FEC’s release of Donald Trump’s August campaign fundraising report, Rising Tide Interactive’s Senior Marketing Manager Jake Sticka provided his professional opinion in The Hill.

Despite comparisons to successful grassroots fundraising campaigns like that Barack Obama or Bernie Sanders, according to Jake, “there is more to [Trump’s] grassroots fundraising program than his boasts would lead you to believe.” He notes that 90% of the $12 million dollars raised in August went back into online advertising, indicating a high burn rate of his grassroots fundraisers. This would make Trump’s campaign “perhaps the least successful, direct-to-donate campaign that politics has ever seen.”

To read the entirety of Jake’s analysis, see his full article in The Hill.